August 2024 - Present Global Senior Brand Marketing Associate for CASETiFY

Orchestrated comprehensive influencer marketing campaigns from concept to execution, collaborating with talent management and creative teams to maintain authentic brand storytelling. Developed detailed creator briefs and content guidelines for product launches, ensuring natural integration within influencers' established content styles.

Led strategic talent research and market analysis to identify ideal creator partnerships, while managing relationships with high-profile celebrities and content creators across global markets. Coordinated with cross-functional teams to streamline content approval processes and maintain creative excellence throughout campaign lifecycles.

Additionally analyzed campaign performance metrics and creator engagement data to optimize future partnerships and maximize ROI across influencer initiatives.

June 2024 -August 2024 Global Senior Influencer Marketing Associate for CASETiFY

March 2023 - June 2024 Global Influencer Marketing Associate for CASETiFY

Planned, led, and nurtured strategic relationships with global celebrities and influencers, coordinating authentic brand integrations across 14 markets. Developed tailored content strategies to showcase products naturally within creator content while maintaining brand integrity and driving measurable results.

Additionally collaborated with talent management teams and internal stakeholders to craft compelling storytelling opportunities, ensuring creators effectively integrated products into their unique content style while meeting campaign objectives and performance metrics.